People love to follow leaders.
No matter how independent you are, there’s a good chance you follow a few people you view as leaders.
In order to build a following, you need to be a leader as well.
Where will you lead people?
New media leaders in the business niche might lead people toward the idea that you need to embrace the latest web technology in order for your business to succeed, while others lead people toward the idea that the latest web technology doesn’t matter if you practice what’s worked throughout history.
As an artist, you need to lead people somewhere they want to go. This might mean leading people toward a particular idea, such as freedom. If you’re not sure yet, consider thinking about what you stand for. It’s a large subject to tackle, but you have to if you hope to lead others. Determine what you’re passionate about.
So, where are you leading people with your art?