Having a dedicated place for your work, where people can experience your work and learn more about it, is an absolute must for any serious artist.
Here are a few reasons why you should start an art blog.
Control The User Experience
While it’s important to interact with your community and prospective buyers, social networks like Facebook, Flickr, and YouTube don’t let you to control the user experience, which can ultimately distract users from your work. Starting an art blog will enable you to control that user experience.
Brand Your Creative Work
Though you may not like the idea of branding or business, it’s a must if you plan on finding success with your work online.
When you think of Jackson Pollock, a clear idea comes to mind regarding his work, style, and perspective in life because of his unique drip painting style. Now when we think of drip painting, or maybe even as far as abstract, we think of Jackson Pollock.
Everyone has their own unique brand of work. Starting an art blog where you can describe your work, explain the motivation or inspiration behind it, and create supplemental materials will help you build your brand.
Sell Your Work Directly
Creating a place for your work will enable you to sell your work directly to people interested in it, which is a must if you’re serious about taking your passion to the next level and making a living from your work.
While third party platforms make it easy to sell work in a comfortable environment, creating your own place will enable you to control the experience and avoid any fees a third party platform might charge per sale or per month.
The environment and process your prospective buyers experience will mean the difference between a sale and missed sale, so it’s crucial you’re in control of that experience. You can see an example of this with Apple’s iPad. Compare your experience as a prospective iPad buyer while at Best Buy to the experience while at Apple.
Based on those two experiences, I’m more likely to go directly to Apple for an iPad.
Have you been able to create a place to sell your work that outperforms third party platforms, such as Etsy?
cc photo credit: Tomas Fano