Your sidebar might not be able to make a blog, but it can certainly break it.
There are countless plugins available for your sidebar ( assuming you’re using WordPress ), but that doesn’t mean you should use all of them.
Back when I reviewed over 100 blogs for the Feedback series at FuelYourBlogging, the most common problem related to distracting sidebars that didn’t help guide the visitor toward the blogger’s conversion goal.
You gotta’ keep it simple.
Let’s take a look at a few things you can do to create a sidebar that improves the user experience of your blog and helps you meet your conversion goals.