Want to be known for your creative work as an artist?
The artist’s reputation has been an important aspect to both the artist and the patron for thousands of years. It became something the royal families, the church, and other wealthy patrons considered before deciding to commission a particular artist. The artist’s reputation would make or break their career, and often time transcend their life along with their work.
A lot has changed within the art world over the past few thousand years, but there’s one thing that remains constant:
The importance of the artist’s reputation.
Building a reputation for yourself takes time and energy, but the sooner you start the better.
1. Work Everyday
The first step you need to take is dedicating time and energy to your work. Let it consume you. Strive to spend time producing creative work every day. In the writing community, for example, writers strive to spend however long it takes to write 500 words daily.
The more you do it, the better you get.
- Create a daily goal you want to achieve.
- Establish a studio.
- Discover what time you enjoy working most.
2. Create An Official Bio
The bio is one of the most powerful building blocks at your disposal, as it helps organize the information you want to share. The bio often answers the first question people ask after experiencing an artist’s creative work:
“Who’s the artist?”
People will want to know more about you, and it’s up to you to provide an answer. The more compelling the answer, the more likely people will remember you and your work. Once you have an official bio created, you can publish it to your website thereby creating a place for visitors to learn more about you. Some artists find it beneficial for their own needs as well, as portions of it can be used for other things, like the artist’s statement and populating social media bio sections.
- Define the details you want people to know about you.
- Organize the information you want people to know about you into a compelling story.
- Use your bio to populate future bio space on and offline.
Companies like Facebook, Twitter, and Google+ have made it easier than ever for you to connect with people online … socializing with those connections, however, is still a challenge.
The more you share, comment, and otherwise spark conversation, the better your exposure. Think about those people who seem to stand out from your other connections. Do they share content regularly and engage people in the comment sections?
This helps to build your reputation as an artist, as you become more visible to your circle of connections.
- Populate your social profile with info from your official bio in a casual way.
- Connect with people, then socialize with them regularly.
- Share content and try to spark conversation daily.
4. Share Your Creative Process
Your creative process is what makes you unique as an artist, so it’s an important thing to share with the people interested in you.
Sharing your creative process enables you to engage your following much more frequently than you would if you limited yourself to sharing only your latest completed work. A lot of creative work — especially that from the abstract genre — can be unwelcoming and almost cold when first experienced, but sharing more of your creative process can help humanize it all. Even if you don’t connect with a particular piece of abstract art, you might approach it more openly knowing the artist’s inspiration, challenges, and perspective during its creation.
Take your following into your studio and show them what you do.
- Know your creative process.
- Build momentum by sharing the inspiration, creation, and completion of your work.
- Try including your following into your process.
It might feel uncomfortable for you to sell your creative work when you’re just getting started, but it’s the difference between artists who do it as a hobby and those who do it for a living. I’m not talking about selling out as a hack — I’m talking about building your reputation as an emerging artist capable of making a living from your creative work.
You have to sell your work and make it known that you not only have products / service for sale, but that you’re selling them as well. This will help show people you’re succeeding, which can be an important aspect for you as an artist as people tend to want what other people want.
- Establish a place to sell your work.
- Devise a marketing strategy designed to sell your creative work.
- Share the news when your work sells.
What Are You Doing to Build Your Reputation?
I’d love to hear what you’re doing to build your reputation, including what’s working and what’s not. Please feel free to share your ideas or experiences in the comments below.