You started a blog … things were going well the first week … then you ran out of stuff to talk about.
What should artists post about?
Knowing what to post is one of the most common challenges all bloggers face again and again, so don’t be too hard on yourself if you haven’t been posting as regularly as you originally planned.
The first place to start looking for answers is in your creative work, because it’s your creative work that inspires your blogging activity … not the other way around. If you’ve taken a break from your creative work, then you might experience a lull in your blogging … unless of course you’re blogging about the lull. While professional bloggers might be able to schedule a month’s worth of content on the calendar, a creative blogger will be limited to how much they can post depending on how much creative work they produce and what’s going on at that point in their career and life as a creative artist.
Below you’ll find a list of posts that followers find interesting. In addition, I hope it helps you diversify your content and ultimately helps you continue posting through the roughest of lulls.
1. Video Posts
It was just a few years ago that people were warming up to the idea of dialing in to the web to access information … I think just about everyone remembers the sweet sound of dial-up. One, two, skip a few, and now people like me watch video on their iPhone as it stream live across the web from another country.
It’s all about video.
Here are a few video post ideas you might consider exploring (you might have to get creative depending on your medium).
- Work in progress
- Behind the scenes
- Personal updates
Obviously, your creative medium will be the final factor of which types of video posts you can explore, but the overall idea is to connect with your following on a visual, more personal level.
By posting a video of you speaking directly into the camera, you’ll be able to speak directly to your followers … and viewers appreciate it, thereby creating a more personal connection.
2. Struggle Posts
Good storytellers can spark, inspire, or build an emotional connection between their audiences and the characters of their stories no matter how diverse or incredulous the audience may be. They’re able to do this because of one simple matter or fact … we’re all human, and therefore succumb to sympathizing or empathizing with others when exposed to some sort of struggle or flaw within the character.
As a blogger, you can achieve a similar type of emotional connection with your followers by revealing your struggle.
This isn’t to say you should cry about everything that doesn’t go as planned, but rather, you should reveal something that helps your following connect with you on another level … a level that they can understand and either empathize or sympathize with you over.
For example, I’ve been struggling to pay off a small debt for over two years now and at one point even had my electricity shut off when I failed to pay the bill. Furthermore, I often feel defeated as I can’t even afford canvas to paint on.
The key here is to be alarmingly honest with your followers — something bloggers refer to as transparency. Reveal that you’re human just like they are and you’ll most likely create a more emotional connection with them.
3. News Posts
You’ll most likely attract people with similar interests as you when building your following online, so sharing what’s new in terms of trends in the community can actually provide a lot of value to your readers.
Go beyond rehashing the news by adding your own commentary to the mix, ask your followers for their opinions, and create a discussion around it.
Posting this type of content on your blog will also keep your followers included with the latest, which your followers will appreciate and look forward to depending on how conversational and open you are to discussing the subject.
4. Success Posts
Posting about your personal success as an artist is a great way to reveal progress in your creative career, inspire action from your followers, and people love it!
Just be careful not to become boastful when sharing the news.
5. Failure Posts
While the failure post might seem similar to revealing your struggle, it’s more specific.
However, they work on a similar level because it reveals something we can all understand. Just as we love success, it’s probably fair to say most of us hate failure. The act of letting your following in on it, however, will help create that emotional connection between you and your following.
What Do You Think?
What are some other types of posts that might help an artist continue to post during a lull in their creativity?